STREET LEAGUE SKATEBOARDING
BACKGROUND
Led the visual identity and creative execution for the first Street League Skateboarding Takeover event.
This included developing marketing and social assets, motion graphics, event signage, wayfinding systems, and on-site course branding.
The work unified digital and physical touchpoints to deliver an immersive, high-energy experience that reflected the culture of skateboarding and elevated the SLS brand across all platforms.
BACKGROUND
Following the breakout success of the 2025 SLS Takeover in Santa Monica, Street League Skateboarding returned to Los Angeles with the 2026 SLS DTLA Takeover.
In collaboration with the events, marketing, and production teams, I led the design direction across marketing campaigns, social content, motion graphics, environmental signage, wayfinding systems, and on-site course branding.
Building on the visual foundation established in previous Takeover events, the creative approach focused on unifying digital and physical touchpoints into one cohesive brand experience. Every asset was designed to amplify the energy and authenticity of skate culture while elevating the SLS brand across in-venue experiece, broadcast, and social platforms.
