BREAKING BAD KINETIC TYPOGRAPHY

The concept was to animate Bryan Cranston’s character, Walter White’s, complex transformation over the course of the award-winning series. The designer used kinetic typography, color, and stylized vector illustrations to bring Walter White’s sentiment about Chemistry to life. Pulling color from Mr. White’s green apron and white briefs to Heisenberg’s distinctive blue methamphetamine and black pork pie hat, the depicts Walter White’s rise to power from high school chemistry teacher to drug kingpin.